Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 4 of Six

It’s time to share another post dealing with blue ocean for solopreneurs. Reconstruct boundaries with path 4 of six. There are six pathways in this particular part of the blue ocean strategy implementation sequence.

As a reminder, the first principle of blue ocean strategy is to reconstruct market boundaries. It is this willingness to question industry established boundaries and slaughter the sacred cows that is so exciting about the blue ocean shift process.

Anytime some newcomer is nipping at the heels of an industry player, oftentimes without their knowledge and other times in plain sight, it is very exciting. Think Innovator’s Dilemma.

A study or implementation of blue ocean strategy includes the understanding and implementation of tools and frameworks that have been studied and proven to work in company after company over the decades. Specifically, in this series, we’re breaking down the six-paths framework and reinterpreting the text to speak specifically to solopreneurs and small business operations.

A quick review of the initially covered paths leading up to number four covered today.

Path 1 — Look Across Alternative Industries

Path 2 — Look Across Strategic Groups within Industries

Path 3 — Look Across the Chain of Buyers
Leading us to today’s path where we explore Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 4 of Six
Path 4 is a look across complementary product and service offerings.