Blue Ocean for Solopreneurs. Reconstruct Your Boundaries.

Blue ocean for solopreneurs? Reconstruct your boundaries.

Candidly, the ability to recreate, modify, enhance, or redefine industries is my all-time favorite business topic. Redefining and recreating one’s life is my favorite personal topic!

Chapter three of Blue Ocean Strategy starts with “The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans.” The challenge is to identify and implement countless opportunities for blue ocean growth.

The authors of Blue Ocean Strategy found clear patterns for creating blue oceans. Research of companies and industries led to the identification of six basic approaches. Over the years, validation of these six approaches has been codified as the six paths framework.

In this post, blue ocean strategy for solopreneurs; reconstruct your boundaries, path one; I’ll go through the first framework.

Again, my goal is to translate the tools and frameworks shared in the book meant for enterprise applications into language that is more applicable to the small business or solopreneur.
Blue Ocean for Solopreneurs. Reconstruct Your Boundaries.
To break out of bloody red oceans of competition you have to break away from industry defined boundaries and norms. Utilizing a system and a process for doing so is the key to successful blue ocean strategy inspiration and innovation.

Let’s examine one of the six today.