BUILD A COMMUNITY AND DITCH YOUR TRADITIONAL LEAD GENERATION

key factors of competition for builders of community
  • Simplicity of Use
  • Access to Audience
  • Ownership of Audience by Group Owner
  • Media & Resource Sharing Tools
  • Integration/API with Other Tools
  • Investment Required
  • Privacy and Security
  • Customization Potential

It’s now time to look at the community through the eyes of the user/participant you most hope to attract.

The ERRC Grid. What might we eliminate, reduce, raise, and create?

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I’m Sherman G. Mohr, an Insead Certified Blue Ocean Strategist residing in Nashville, TN. My work includes Co-Founder roles in market/tech/and healthcare.

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blueoceanleader

blueoceanleader

I’m Sherman G. Mohr, an Insead Certified Blue Ocean Strategist residing in Nashville, TN. My work includes Co-Founder roles in market/tech/and healthcare.

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