Executing Your Strategic Implementation

It’s a new year. Many of you are now executing your strategic implementations. It doesn’t matter if your initiative is a blue ocean shift or a more traditional red ocean implementation you can take steps to make sure your ideas move forward.

The companies that execute are the ones that feature a workforce, stakeholders, and a public that are all on the same page. In the end, companies, whether large or small have to harness the cooperative attitudes and behaviors of all people involved in the company.

If you’re a small business, this cooperation may come from a spouse or partner. If you’re a large business, it may come from your board and employees. No matter what, to successfully implement strategic change, you have to have buy-in.
So how to get that buy-in?
In a perfect world, you would have involved stakeholders from the start of the planning process. If you’ve not done a great job of doing so, blue ocean strategists use a process that may help.

It’s called Fair Process. Carrots and sticks used traditionally by demonstrative leaders and managers won’t do the trick when it comes to real strategic shifts. So what is fair process? Its roots are based on procedural justice. In the 70s, John W. Thibaut and Laurens Walker combined their interest in the psychology of justice and the study of process and coined the term procedural justice.