Firewood Plus Blue Ocean Strategy Equals Value Innovation

Firewood plus blue ocean strategy equals value innovation. In the Fall of 2020, my wife and I went to a local Lowes store to secure a small bundle of wood for a fire pit that evening. The weather had turned cool and the experience of burning a few logs on our back patio for the first time in two years was exciting to us.

For years, in a single-family detached home, we were easily doing a firepit on average, twice a week. Over the last couple of years, the condo restrictions had us a little gun shy about whether or not to do a fire pit on our back patio.

I decided to find a bucket big enough to hold two or three logs and have a fire pit. Having made it to the store, all the bundles of logs were sold out. I wasn’t the only one with the idea for that evening’s entertainment. Also, there was no bucket or pale that was the correct size for my needs. So what to do.

I saw a stack of Light’ n Go GO LOG™s from Eco Forest. I bought the log, suspecting I would no be the least bit satisfied. But heck, for $10 bucks, the risk was worth it. I have to admit, growing up in the country and having burned wood and coal in a stove for heat didn’t lead to excitement in my paying $10 for a single log!

Later that evening, I placed the GO LOG™ in an appropriate location on my patio and lit it up. It wasn’t quite the one match light that was advertised on the cover but once the log was lit, it was beautiful.