Meet Car Buying Value Innovator Terry Lancaster

If you’ve ever bought a car or truck and intend to do so again, you need to meet car buying value innovator Terry Lancaster. The automotive manufacturing, sales, and service industries have been in a constant state of flux for decades.

Antiquated methods of distribution, sales, and service are being disrupted. Laws governing dealer franchise relationships with manufacturers are being challenged. Sales models are being changed allowing a more direct to manufacturer relationship with buyers. Online transactions that don’t involve direct interaction with sales staff are on the rise.

Intermediaries for information, Kelly Blue Book, Edmunds, and more dominate the “research” space for new and used car buyers. Through March of 2019, over 5 million cars have been sold on Ebay. The world buys cars differently now.

Hence your need to know Terry Lancaster. Terry has a decades-long history in automotive advertising. As the financial crisis of 2008 and Craigslist’s disruption of newspapers decimated the traditional advertising game for auto dealers, Terry got to work building a great business in training car sales professionals on how to navigate their new realities.
How did he do it?
He cultivated the sales pro’s ability to build trust, relationships, and consistency. Few people in the training world have niched down to serve a market as successfully as Terry.

In the interview, The Blue Ocean Strategist, Sherman G. Mohr, asked about Terry’s newest venture.