Meet Value Innovator Elliott Cunningham
Welcome to this edition of the Value Innovators Show. I’m excited for readers to meet value innovator Elliott Cunningham.
Elliott Cunningham and Dr. Kyle Huggins have developed courseware that is currently taught at universities like Belmont, Methodist, James Madison, and Penn State.
I’ve known Elli0tt for 13 years or so and have found every interaction, engagement, and conversation with him to be a learning experience. His strategic work in Blue Ocean Strategy is what led me to the discipline.
Without his mentorship and influence, I and the numerous companies for which I’ve consulted, would not have been exposed to Blue Ocean or other strategic models without his influence.
This interview covers some details about Elliott’s marketing and strategic background. We also dive deeply into the academic and corporate offering of his current major project, the Social Media Magnet.
The Social Media Magnet team has run this methodology in classes for over five years and it has consistently rated as one of the top classes in participating business schools.
Feedback from students has reinforced a push into pedagogy and as a result, Social Media Magnet is being offered to academic institutions across the globe. With over a thousand students and numerous corporate certifications in place, the face of marketing training is being changed. We hope you’ll learn much from this conversation with Elliott Cunningham.