My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don’t know what their customers are worth.

Brands would like this information. There are ways for them to obtain it. It’s not rocket science.

Let us start with a basic definition of customer lifetime value or CLTV.

“CLTV is the value a customer contributes to your business over the entire lifetime at your company.

It is a very important metric and is used while making important decisions about sales, marketing, product development…